LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear TV networks have long been recognized as mainstream television models, relying on regularly timed shows via cable. In contrast, on-demand streaming operate on subscription models, with Netflix, major competitors, and Apple TV+ serving as key industry players. As media consumption habits shift, rivalry between broadcast stations and streaming